Posts Tagged ‘fun’

Trend Watch: What’s ‘Popping’ Up?

Monday, January 24th, 2011

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One trend I’ve seen is toward increased convenience and simplicity.  Sure, the trend is not new, though I am amazed at all the new, creative, and innovative ways to improve our efficiency and/or laziness. 

I often joke that we live in a “microwave society” — we all want things to happen NOW.  Not five minutes from now.  I distinctly remember waiting an hour for my TV dinner to cook in the oven, and now I find myself anxiously waiting for the microwave to ding after 2-5 minutes.  And I’m not alone!  I often go to the kitchen and find the microwave blinking that 5 seconds are left on the cook time…do I want to restart?  That let’s me know I’m not the only one in this house who can’t wait!

One of my favorite things to cook in the microwave is popcorn.  I’m a popcorn junkie!  Regular, butter, caramel, cheese…you name it.  I could eat popcorn all day long.  Over the years, I’ve had Jiffy Pop, a large (traditional) oil popper, an air popper…then came microwave popcorn.  I fell in love — no cleanup!  The average household (with two kids) pops more than 30 bags of popcorn annually.  I, myself, am FAR above average…and don’t have kids!

For Christmas, I received the Presto Pop microwave popcorn maker, and I’ve made popcorn just about every day since.  Of course, it’s endorsed by popcorn “king” Orville Redenbacher, so it’s got to be good!  I like it because I can make popcorn MY way — with or without oil.  I have fun combining different infused oils and seasonings to make the “perfect” bowl of popcorn every time.  Garlic oil & garlic salt?  Chili oil and chili-lime salt?  The possibilities are endless!  I feel a bit like a mad scientist in the kitchen.  🙂

As much as I love my Presto Pop, there are times when we all want something a bit more simple.  We don’t want to have to think about it.  And let’s face it…popcorn isn’t something MOST of us really want to think about!  KISS — Keep it Simple, Stacy!  That’s why I was so excited to learn that Orville Redenbacher is coming out with something new — the ultimate lazy popcorn preparation and serving solution.

Coming soon to a grocer near you:  the Pop Up Bowl ($2.99 for a three-pack), microwave popcorn that pops into a round bowl shape instead of a tall bag.  No more messy hands from reaching into the bottom of the bag! 


“This is the biggest thing to happen to popcorn in 25 years.”
Jesse Spungin, general manager, Orville Redenbacher

  • No worrying about finding a bowl for your popcorn.
  • No worrying about touching the same greasy bag that the gang’s sharing — especially during cold & flu season!
  • No cleanup!

That’s just one product I see ‘popping up’ in the trend of convenience and simplicity.  What products or improvements have you seen lately?  What are you doing to add convenience and simplicity for your clients?



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